Elizabeth Hanes RN is the founder and CEO of Hanes Healthcare Communications, a boutique healthcare digital marketing agency. For almost a decade, as “the nurse who knows content,” she has helped major healthcare brands, providers, agencies and publishers connect and engage with prospective clients to build profitable relationships. An expert on the art of healthcare content creation, Elizabeth spoke at Content Marketing World in 2016.
7 Deadly Sins of Healthcare Content Writing that Kill SEO and Turn Off Prospective Clients
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“Beth is one of those “go-to” writers to whom you can send an assignment, then worry no more. Her research is thorough and accurate, then she can translate complex concepts into clear, readable copy that never talks down to her reader. On top of that, her communication is friendly and professional. Working with Beth makes my job a lot easier and much more fun!”
Senior Digital Content Strategist, Editor and Writer for Healthgrades
“Beth has that rare ability to write honestly–with piercing accuracy–about all facets of her life. Whether she’s writing about themes large or small (her father’s Alzheimer’s, the best way to stack cans in the pantry), she always gets it exactly right. Oh, yes: She’s also a delight to work with.”
Co-founder and former Editor-in-Chief, Caring.com
“I recently had the pleasure of working with Beth on several case study/feature articles. Beth is reliable, responsive, and knows how to tell a great story. Her writing is both informative and compelling — a winning combination for B2B marketing. I highly recommend Beth and look forward to working with her again.”
“Beth writes substantive pieces in a concise and highly readable style. She knows how to bring a personal touch to authoritative, service-driven blogs and articles. She also meets deadlines, is easy to work with and responds promptly to questions during the editorial process. I highly recommend her.”
"Beth’s topic suggestions are on point, and her execution is right in line with our brand. She takes the headache out of producing regular blog content."
Senior Manager - Marketing, Shift Wizard
"I give thanks every day for having found Beth. Dependable, funny, and innovative, she nailed the tone and copy we needed right from the start. She can be counted on to always over-deliver and has never missed a deadline. I recommend her to anyone seeking a top-notch, reliable writer."