Healthcare brands can take a page from the airline industry: Offer your target customers a free “in-flight” magazine.
What I mean is: publish health news on your website to keep prospects coming back again and again.
Branded news stories on your website can improve your search rank and pageviews, as well as engaging with prospective clients. Publishing your own health news also reinforces your expert authority in your vertical.
Some brands go all-in on this concept and produce literal magazines filled with news and content that complements their primary product or service. But it doesn’t have to be that complex. You can start by using a common blog plug-in to publish newsworthy information your customers will find valuable.
My consumer health articles power some of the biggest brands in healthcare. Check out my samples, then get in touch to find out how to harness this strategy to work for your brand.