Elizabeth Hanes, RN
Founder and CEO
Elizabeth brings 20+ years of experience in marketing, journalism and nursing to the helm of Hanes Healthcare Communications. Her professional background includes stints in public relations, marketing, management, nursing and freelancing.
After earning a Bachelor of Arts in Creative Writing degree, Elizabeth returned to college for a Bachelor of Science in Nursing degree. As an RN, she cared for patients in the perioperative setting (pre-, intra- and post-) at a Level I Trauma Center and, later, served as the primary clinic nurse in a solo-physician plastic surgery practice affiliated with a small medical group.
In 2011, Elizabeth returned to full-time freelance writing because she wanted to use her nursing knowledge to help as many healthcare consumers as possible (instead of only the half-dozen per day her clinical career allowed). She also applies her insider knowledge of healthcare to benefit clients.
Elizabeth's unique background in marketing, writing and nursing allow her to craft content with a credibility that rings authentic to readers and builds their trust. She's known for producing digital healthcare content that enhances SEO while also appealing to the human reader - because the Googlebot will never be buying your product or service.
In 2016, Elizabeth became the first (and possibly only) healthcare freelance writer to speak on a panel at Content Marketing World. She also has appeared on a number of podcasts to discuss healthcare content writing, what it's like to be a freelance nurse-writer, and other topics. She also mentors other nurses who want to become writers through her RN2Writer project.
Lives in: Albuquerque, New Mexico
Three things she can't live without: Hatch green chile, hiking in the mountains, Grey Goose cosmopolitans
Quote: “Outside of a dog, a book is man’s best friend. Inside a dog it’s too dark to read.” Groucho Marx
Has never met: Walter White
For content projects that exceed the limits of what she can produce on her own in a 24-hour day, Elizabeth calls on the services of a group of highly qualified freelance writers whom she’s known for many years. Many of the writers who work with Hanes Healthcare Communications are also nurses or hold some other clinical credential. Each person chosen to work on a client project has demonstrated excellence through a portfolio of relevant work, their reliability and their all-around awesomeness. Our team excels at crafting fine content that meets the unique requirements of each client’s content strategy, marketing objectives and voice and tone.
PARTNERING WITH YOUR EXISTING AGENCY
We frequently work with marketing agencies to develop and produce content for their healthcare clients. We will happily partner with your existing web development firm or digital marketing agency to deliver the content results you deserve.