Many healthcare brands and businesses focus on the top of their sales funnel: generating new leads. But then they ignore those leads after they get them.
Instead of abandoning your leads mid-funnel, you should create a steady stream of content that continues to nurture the relationship and shepherd them further along the buying journey. Newsletters and email campaigns offer an excellent method for doing just that.
Email “drip” campaigns can nurture leads early in the buying journey, answer key questions and stimulate engagement that leads prospects closer toward the decision point. And providing your prospects with relevant, actionable content regularly through a digital newsletter keeps you top-of-mind so that when they make a buying decision, they choose you.
I offer deep experience in crafting non-annoying drip campaigns and newsletters that foster engagement. For several years I produced very successful mid-funnel content for the world’s largest provider of non-medical senior care – and I can do it for you, too. Tap my expertise to nurture your leads with targeted content that leads to conversion.