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  • Meet Beth
  • Healthcare Content Services
    • Journalist
    • Healthcare Content Consulting
    • Blog Content Creation
    • eBooks & White Papers
    • Healthcare Video Scripts
    • Custom Medical Condition & Treatment Pages
    • Healthcare Website Copy
    • Newsletters & Emails
    • Consumer Health Articles
  • Work Samples
    • COVID-19 and Coronavirus Content
  • Work with Me
  • RN2writer
Hanes Healthcare Communications Logo
  • Meet Beth
  • Healthcare Content Services
    • Journalist
    • Healthcare Content Consulting
    • Blog Content Creation
    • eBooks & White Papers
    • Healthcare Video Scripts
    • Custom Medical Condition & Treatment Pages
    • Healthcare Website Copy
    • Newsletters & Emails
    • Consumer Health Articles
  • Work Samples
    • COVID-19 and Coronavirus Content
  • Work with Me
  • RN2writer

eBooks & White Papers

Enhance your authority by offering eBooks and white papers that convey your expertise in solving clients’ problems. These types of assets make excellent tools for nurturing B2B mid-funnel leads and drawing them closer to engaging in a client relationship with your organization.

I can handle every aspect of concepting and writing eBooks and white papers, depending on your needs. Choose services that fit your requirements and budget:

  • Concepting and topic development
  • Identification of content goals and key performance indicators (metrics)
  • Data mining to enrich the copy
  • Interviewing subject matter experts, including those outside the organization
  • Outlining and drafting the content
  • Revising and polishing
  • Working with your designer to product the finished product

Review some of the healthcare eBooks and white papers we've produced for clients:

5 Ways ShiftWizard Saves You Time as a Nurse Manager

"5 Ways ShiftWizard Saves You Time as a Nurse Manager"

Client: ShiftWizard

Achieving Systemness The Critical Impact of Systemness on Your Patient. The Story of Dignity Health

"Achieving Systemness: The Critical Impact of Systemness on Your Patient. The Story of Dignity Health"

Client: Modern Healthcare Custom Media for Medline

Financing Acquisitions: Top Strategies for Today’s Providers

"Financing Acquisitions: Top Strategies for Today’s Providers"

Client: Modern Healthcare Custom Media for KeyBank

The Role of Optometry in population health management

"The Role of Optometry in Population Health Management"

Client: Modern Healthcare Custom Media for VisionSource

LEARN MORE
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