Healthcare Content Consulting
If you’ve been wondering how to increase patients in your clinic, I can help. Content marketing is one of the best medical marketing strategies for small and mid-sized medical practices, hospitals and provider groups.
My services give you an affordable alternative to expensive, full-service healthcare marketing agencies. I specialize in helping plastic surgery practices and dermatology clinics gain patients through my creative content marketing strategies. I can help you with all aspects of content strategy and content writing to ensure every dollar you’re spending gives you a good ROI.
SIMPLE CONTENT STRATEGY
I provide affordable, non-intimidating content strategy plans with a goal to increase the number of patients you see in clinic - and you and your staff can accomplish my plans on a DIY basis, if desired. Of course, you also can hire me to execute the plan for you. Your content strategy includes:
- Brand refinement
- Goals and objectives
- Personas
- Content review
- Establishment of metrics
- Buyer's journey refinement
- Platform and channel selection
- 12-month editorial calendar
- Keyword strategy
CONTENT REVIEW
I will review select examples of your existing content and provide detailed, actionable feedback on the following areas:
Structure
Grammar and
Punctuation
Voice and tone
Keyword usage
Overall content length
relative to the type of
asset
PARTNERING WITH YOUR EXISTING AGENCY
I frequently work with marketing agencies to develop and produce content for their healthcare clients. I will happily partner with your existing web development firm or digital marketing agency to deliver the content results you deserve.
