eBooks & White Papers
Enhance your authority by offering eBooks and white papers that convey your expertise in solving clients’ problems. These types of assets make excellent tools for nurturing B2B mid-funnel leads and drawing them closer to engaging in a client relationship with your organization.
I can handle every aspect of concepting and writing eBooks and white papers, depending on your needs. Choose services that fit your requirements and budget:
- Concepting and topic development
- Identification of content goals and key performance indicators (metrics)
- Data mining to enrich the copy
- Interviewing subject matter experts, including those outside the organization
- Outlining and drafting the content
- Revising and polishing
- Working with your designer to product the finished product
