In my life as a freelance healthcare writer, I often encounter smaller … [Read more...] about 4 Thoughts on Creating Client-Centric Content
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When was the last time you reviewed the content of your plastic surgery, … [Read more...] about If Your Healthcare Website is More than Four Years Old, You may have a Google Problem
Recently I had the honor of being a guest on The Savvy Scribe podcast. Host … [Read more...] about What “Fit” Means for Freelance Writers – and Why It Matters to Clients
INT. PLASTIC SURGERY PRACTICE, PHYSICIAN'S OFFICE STAFF PERSON Hey, I … [Read more...] about Dear Plastic Surgeon: What is the Point of Your Blog?
If you’re at all familiar with content marketing, you’ve likely heard the … [Read more...] about What Does Brand Storytelling Really Mean in Healthcare? And What Does Coca-Cola Have to Do with It?
Should I start this post with a confession? The very first edition of my … [Read more...] about How to Craft Meta Descriptions that Win the Click for Your Hospital
To increase patient volume at your plastic surgery or dermatology practice, … [Read more...] about 5 Free Ways to Identify Longtail Keywords for Your Plastic Surgery Practice
Last time, I wrote about how to develop a brand voice that connects with … [Read more...] about Talking about Tone in Healthcare Content
In chapter five of my ebook, 7 Deadly Sins of Healthcare Content … [Read more...] about Talking About Voice in Healthcare Content