The survival of your healthcare-related business tomorrow may depend upon … [Read more...] about Healthcare Businesses: My Expert Advice for How to Handle Coronavirus Communications
What is the Buyer’s Journey in Healthcare Marketing?
No marketing strategy can be successful without a good understanding of the … [Read more...] about What is the Buyer’s Journey in Healthcare Marketing?
The Ultimate Answer to the “Should I Do X?” Marketing Question in Healthcare
I’ve been on a strategy kick lately, and for good reason. The first quarter … [Read more...] about The Ultimate Answer to the “Should I Do X?” Marketing Question in Healthcare
What’s Your Marketing Strategy for 2020? Try this Simple, 3-Point Plan
If the idea of constructing a marketing strategy intimidates you, help has … [Read more...] about What’s Your Marketing Strategy for 2020? Try this Simple, 3-Point Plan
4 Thoughts on Creating Client-Centric Content
In my life as a freelance healthcare writer, I often encounter smaller … [Read more...] about 4 Thoughts on Creating Client-Centric Content
How to Craft Compelling Healthcare CTAs
When I speak with prospective clients – be they solo practitioners like a … [Read more...] about How to Craft Compelling Healthcare CTAs
If Your Healthcare Website is More than Four Years Old, You may have a Google Problem
When was the last time you reviewed the content of your plastic surgery, … [Read more...] about If Your Healthcare Website is More than Four Years Old, You may have a Google Problem
What “Fit” Means for Freelance Writers – and Why It Matters to Clients
Recently I had the honor of being a guest on The Savvy Scribe podcast. Host … [Read more...] about What “Fit” Means for Freelance Writers – and Why It Matters to Clients
Dear Plastic Surgeon: What is the Point of Your Blog?
INT. PLASTIC SURGERY PRACTICE, PHYSICIAN'S OFFICE STAFF PERSON Hey, I … [Read more...] about Dear Plastic Surgeon: What is the Point of Your Blog?
What Does Brand Storytelling Really Mean in Healthcare? And What Does Coca-Cola Have to Do with It?
If you’re at all familiar with content marketing, you’ve likely heard the … [Read more...] about What Does Brand Storytelling Really Mean in Healthcare? And What Does Coca-Cola Have to Do with It?
